Privacy Policy

Last updated: March 2026

1. Introduction

SerenVital B.V. ("SerenVital", "we", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and webshops, including any related services, sales, marketing, or events.

2. Information We Collect

Personal Data

We may collect the following personal information when you interact with our services:

  • Name and contact information (email address, phone number, postal address)
  • Account credentials (username, password)
  • Payment information (processed securely through third-party payment providers)
  • Order history and preferences
  • Communication records (inquiries, support tickets)

Automatically Collected Data

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on site
  • Referring website or search terms
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information to:

  • Process and fulfill your orders
  • Manage your account and provide customer support
  • Send transactional emails (order confirmations, shipping updates)
  • Improve our website, products, and services
  • Comply with legal obligations

4. Data Sharing

We do not sell your personal data. We may share your information with trusted third parties solely for the purpose of operating our business, including payment processors, shipping carriers, and analytics providers.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

6. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

7. Cookies

We use essential cookies to ensure basic website functionality and analytics cookies to understand how visitors interact with our site. You can manage your cookie preferences through your browser settings.

8. Contact Us

For questions about this Privacy Policy or to exercise your data rights, contact us at:

SerenVital B.V.
Email: privacy@seren-vital.com
Amsterdam, Netherlands