Our Vision
A world where everyone has access to high-quality beauty and wellness products, regardless of where they live in Europe.
Our Mission
To build the most trusted distribution network for premium beauty and health brands in Europe, combining operational excellence with deep market understanding.
How We Work
We operate a vertically integrated model: from warehousing and logistics to owned retail storefronts and webshops. This allows us to control the entire customer experience while offering brands a single partner for European market entry.
Partnership Philosophy
We believe in long-term partnerships built on transparency, shared goals, and mutual growth. Every brand we work with receives dedicated market analysis, localized marketing support, and ongoing performance optimization.
Our Journey
Founded
SerenVital established in Amsterdam with a vision to transform beauty distribution in Europe.
First Warehouse
Opened our Rotterdam distribution center with 4,000m² of climate-controlled storage.
Retail Launch
Opened our first flagship store in Amsterdam and launched the online webshop.
German Expansion
Opened Berlin store and Hamburg logistics hub, expanding into the DACH market.
Brand Portfolio Growth
Reached 45+ brand partnerships across skincare, haircare, supplements, and body care.
Pan-European Reach
Now serving customers in 12 European countries with next-day delivery in key markets.
Our Team
Sophie van den Berg
CEO & Co-Founder
Former VP of Operations at a leading European beauty retailer. 15+ years in beauty distribution.
Marcus Weber
COO
Supply chain expert with a background in pharmaceutical logistics. Built our warehouse operations from scratch.
Elena Rossi
Head of Brand Partnerships
Previously led brand acquisition at a major Italian beauty group. Fluent in 5 languages.
Thomas Andersen
CTO
Tech leader who built our multi-webshop platform. Former engineering lead at a Nordic e-commerce company.